Help catalog visitors find the right product.
A buyer often understands their application before they understand your product range. Give them a guided path between the two.
Start with the application, then identify the product.
A visitor arrives with a practical question: which equipment fits my workshop, machine or intended use? Your catalog presents the range. A product selector helps the visitor describe their situation and narrow it down.
Use questions that make sense without knowing your part numbers. In the Boréal Ventilation example, buyers start with their workshop type and installation location.
Give visitors a clear next step.
Start with one product family from your catalog or website, then try and refine your first version. Once published, a simple button on your website can open the experience: you do not need to rebuild your whole website to offer this journey. Share the link in product sheets or sales conversations too.
Buyers answer questions, explore a recommended product, select relevant options and prepare a request. They do not need an account.
Send your team the context behind the inquiry.
The buyer’s requirements and selections arrive alongside their contact details. Outstanding choices and items requiring confirmation help the salesperson prepare the next conversation.
A configurator helps qualify the traffic you already attract. Your campaigns, content and sales relationships still bring people to your offering.